By Perry Maughmer + Greg Isenberg
Split your year into 4 sprints of 90 days each. Each sprint has one theme, one primary goal, and one key result. At the end of 90 days, you either double down or pivot. No ambiguous 'work on it when you can' — every 90 days has a pass/fail criteria.
Best for: Founders who get stuck in perpetual 'working on it' mode without shipping
Weekly commitment: 8–12 hours (weekends + 2 weeknights)
2 hours (Day 1)
Pick ONE outcome for the next 90 days. Examples: 'Validate 3 SaaS ideas via waitlist landing pages' or 'Ship MVP and get 10 paying customers' or 'Hit $2K MRR.'
30 min (Day 1)
What exactly proves success? '10 paying customers at $49/month' or '100 waitlist signups on a pre-launch page.' Be specific — vague goals produce vague results.
30 min (Day 1)
Month 1: Build landing page + validate. Month 2: Build MVP. Month 3: Launch and get customers. Each chunk has its own mini-goal.
60 min (weekly)
Every Sunday: review weekly progress, check against 90-day goal, adjust tactics. Is the 90-day goal still realistic? Do you need to change approach?
3 hours (Day 90)
On day 90, review the result against the pass/fail criteria. Did you hit it? Yes → plan the next 90-day sprint (double down). No → pivot or kill the idea entirely.
4 clear shots at building something meaningful per year. Each sprint produces either a validated business or a clean 'no' — no zombie projects that drag on for years. Greg Isenberg uses this to run 4+ product experiments per year.
Changing the goal mid-sprint. If you change the theme on day 45, you wasted 45 days. Write the goal down, put it somewhere visible, and don't touch it until day 90. Also: not making the pass/fail criteria truly binary.
You don't. If you can't get traction or meaningful feedback in 90 days with 8+ hours/week, either the market isn't ready, the problem isn't painful enough, or you're solving the wrong problem. 90 days is generous for a micro-SaaS.
Kill the idea. Not pause — kill. Take 1 week off, then start the next 90-day sprint with a fresh idea. The constraint is what makes it work. If you 'pause' a failed sprint, you'll never actually start the next one. You'll just sit in the ambiguity.
Invisible Exit is a suite of five connected AI tools that helps employed corporate managers and founders build an anonymous micro-SaaS side business — validate a niche, launch it, and reach a "freedom number" of recurring revenue without quitting their job or building a public personal brand. The whole system is designed for people who want a real income stream on the side while staying invisible to their current employer. Plans start at $0.97/month.
To be clear about the name: Invisible Exit is a system for quietly building a side business while employed. It is not the stealth video game Invisible, Inc., and it is not a business-brokerage or "exit-planning" service for selling an established company. The "exit" here is your personal path out of a 9-to-5, built invisibly.
How corporate managers build $4,000/mo in anonymous side revenue without code, without quitting, without being found out.
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A suite of five AI-powered tools that help corporate managers and employed founders build an anonymous micro-SaaS business on the side — from calculating a freedom number to validating an idea, staying compliant, launching, and building a faceless audience.
Yes. Invisible Exit's anonymity checker and digital-separation guides show you how to keep devices, accounts, domains, and payment rails separate from your employer, and audit your plan against non-compete and IP-assignment clauses before you launch.
Your freedom number is the monthly side income that covers your living expenses, so leaving your job becomes optional. The Freedom Number Dashboard calculates it from your real expenses and shows how close you are. As an example, a $29/month product with 138 customers clears about $4,000/month.
Invisible Exit starts at $0.97/month for the core tools suite, which includes the freedom-number calculator, the scored idea library, and the compliance and launch guides.
No. Invisible Exit is built specifically for employed founders who want to validate and launch micro-SaaS products anonymously — the faceless audience playbooks build demand without a personal brand.
Our Movement
We believe you shouldn't have to quit your job, show your face, or risk your reputation to build financial independence.
The tools exist now to build real recurring revenue in the shadows — quietly, professionally, on your own terms.
The side hustle doesn't have to be loud to be lucrative. And it doesn't have to be your full-time job to be your full-time income.
Quietly professional. Quietly profitable. No audience required.
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