Revenue-Level Exit Guide

Sell a Micro-SaaS at $25K MRR

Micro-SaaS at $25K MRR commands different multiples (3.5-5x), larger buyers (small PE, aggregators), and faster timelines. Key terms: earnouts, seller financing, transition periods.

TL;DR: At $25k MRR, expect multiples of 3.5–5x ARR ($1.05M–$1.5M) with a 2-4 months with a broker or marketplace. The most important metric at this tier: LTV:CAC ratio >3:1 and organic acquisition >40%.

Valuation Multiple

3.5–5x ARR ($1.05M–$1.5M)

Buyer Profile

Small private equity firms, SaaS aggregators (SureSwift, TinySeed portfolio companies), experienced operators buying their second or third asset. These buyers care about team, is there a support person or VA they inherit?

Timeline

2-4 months with a broker or marketplace. Private sale to an aggregator: as fast as 6 weeks if the financials are auditable. Above $20K MRR, deals are more likely to include an LOI (letter of intent) stage.

Key Metric

LTV:CAC ratio >3:1 and organic acquisition >40%. At $25K MRR, buyers underwrite growth potential, not just cash flow. If most of your growth is paid, multiples compress.

Tax Implications

Asset sale is standard. With a $1M+ valuation, QSBS becomes highly relevant, if you incorporated as a C-corp and held shares 5+ years, the first $10M of gain may be tax-free. Most sellers at this tier use a CPA and an M&A attorney.

This is the sweet spot. You have enough revenue to attract institutional buyers but not so much that due diligence becomes brutal. The biggest deal-killer at this tier is founder dependence, if the product runs without you, multiples expand. If every support email still goes to your inbox, expect the lower end of the range.