Revenue-Level Exit Guide

Sell a Micro-SaaS at $10K MRR

Selling a micro-SaaS at $10K MRR. Typical multiples (3-4x), buyer profile (solo operators, small funds), timeline (3-6 months), and the one metric that matters most at this stage.

TL;DR: At $10k MRR, expect multiples of 3–4x ARR ($360K–$480K) with a 3–6 months from listing to close. The most important metric at this tier: Net revenue retention >90%.

Valuation Multiple

3–4x ARR ($360K–$480K)

Buyer Profile

Solo operators, small acquisition funds (MicroAcquire, Acquire.com), first-time SaaS buyers. These buyers value stability, churn under 5% and 6+ months of consistent MRR makes or breaks the deal.

Timeline

3–6 months from listing to close. Pre-revenue: 6-12 months. Above $5K MRR: deals move faster because buyer diligence is lighter.

Key Metric

Net revenue retention >90%. Buyers at this tier pay for stickiness, not growth. If your churn is under 3% and revenue is 90%+ subscription (not services), you can push toward 4x.

Tax Implications

Likely long-term capital gains if held >1 year. At this level, QSBS (Section 1202) may apply, consult a CPA. Most $10K MRR exits close as asset sales.

At $10K MRR, you have crossed the credibility threshold where acquisition marketplaces take you seriously. The buyer pool is the broadest of any tier, solo operators who want a cash-flowing asset they can grow. Your leverage comes from clean financials: if you have 12+ months of Stripe/Mercury history with consistent growth and low churn, you can command the top of the multiple range.