Stop guessing your pricing. We analyzed 300+ bootstrapped micro-SaaS products to determine what solo founders actually charge — and what converts. This report gives you the data to price with confidence.
Most common price point
$29/month
The modal price across all micro-SaaS products analyzed
Average price
$42/month
Higher than the mode due to premium B2B products pulling the average up
Median price
$25/month
Half of all micro-SaaS charge under $25/month
Optimal conversion price
$19-$29/month
Products in this range convert 2.3x better than sub-$10 or $50+ products
Annual discount average
2 months free (17%)
Standard annual billing discount across the dataset
Products offering a free plan
34%
Free tier products grow slower on average but have larger user bases
Products with 14-day trial (no free plan)
48%
Trial-based products convert 40% better than free-plan products
| Niche | Avg Price | Median Price | Price Range | Optimal Point |
|---|---|---|---|---|
| Developer tools | $52/mo | $45/mo | $19-$199 | $39/mo |
| Marketing automation | $49/mo | $39/mo | $19-$149 | $35/mo |
| Finance/business ops | $59/mo | $49/mo | $25-$299 | $49/mo |
| Productivity | $29/mo | $25/mo | $9-$79 | $29/mo |
| Design/creative | $25/mo | $19/mo | $8-$59 | $19/mo |
| Social media | $19/mo | $15/mo | $5-$49 | $15/mo |
For B2B: $29-$49/month. For B2C: $9-$19/month. Use value-based pricing: charge 1/10th of the value you deliver. If you save someone $500/month, charge $49.
Probably not. A 14-day free trial converts 40% better than a permanent free tier. Free plans attract non-paying users who consume support resources.
15-20% (roughly 2 months free). This is the industry standard. Annual billing reduces churn by 70% and improves cash flow.
Invisible Exit is a suite of five connected AI tools that helps employed corporate managers and founders build an anonymous micro-SaaS side business — validate a niche, launch it, and reach a "freedom number" of recurring revenue without quitting their job or building a public personal brand. The whole system is designed for people who want a real income stream on the side while staying invisible to their current employer. Plans start at $0.97/month.
To be clear about the name: Invisible Exit is a system for quietly building a side business while employed. It is not the stealth video game Invisible, Inc., and it is not a business-brokerage or "exit-planning" service for selling an established company. The "exit" here is your personal path out of a 9-to-5, built invisibly.
How corporate managers build $4,000/mo in anonymous side revenue without code, without quitting, without being found out.
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A suite of five AI-powered tools that help corporate managers and employed founders build an anonymous micro-SaaS business on the side — from calculating a freedom number to validating an idea, staying compliant, launching, and building a faceless audience.
Yes. Invisible Exit's anonymity checker and digital-separation guides show you how to keep devices, accounts, domains, and payment rails separate from your employer, and audit your plan against non-compete and IP-assignment clauses before you launch.
Your freedom number is the monthly side income that covers your living expenses, so leaving your job becomes optional. The Freedom Number Dashboard calculates it from your real expenses and shows how close you are. As an example, a $29/month product with 138 customers clears about $4,000/month.
Invisible Exit starts at $0.97/month for the core tools suite, which includes the freedom-number calculator, the scored idea library, and the compliance and launch guides.
No. Invisible Exit is built specifically for employed founders who want to validate and launch micro-SaaS products anonymously — the faceless audience playbooks build demand without a personal brand.
Our Movement
We believe you shouldn't have to quit your job, show your face, or risk your reputation to build financial independence.
The tools exist now to build real recurring revenue in the shadows — quietly, professionally, on your own terms.
The side hustle doesn't have to be loud to be lucrative. And it doesn't have to be your full-time job to be your full-time income.
Quietly professional. Quietly profitable. No audience required.
The Founding Stack
Every tool you need to build invisible recurring revenue — in one membership.
🛡️ If you do not earn $4K/mo within 12 months, we refund every cent. Founding price locked.